Fairbanks Studios
Narrativ produced a set of cinematic images for Fairbanks Studios — part of the historic BBC Elstree site, now being transformed into a new 266,000 sq ft film and TV campus.
With a heritage dating back to 1914, this location has been the heartbeat of British broadcasting, famously serving as the home of EastEnders for 40 years.
Developed with BNP Paribas Asset Management and Oxygen Studios, architecture by UMC Architects.
BNP Paribas Asset Management / Oxygen Studios
United Kingdom
Film Studios
CGI marketing imagery
Client
Location
Category
Deliverables
"The CGIs delivered were of outstanding quality, with an exceptional level of realism that truly brought the vision to life. The collaborative approach throughout the project made a real difference.
Consultants and partners involved with our project were extremely impressed with the CGIs, and the final visuals significantly elevated the overall look and feel of the Studios website."
— BNP Paribas Asset Management
Process
Fairbanks is a unique project that required a specialized workflow—particularly for the Backlot and Studio sound stage, which consist of vast, expansive areas. During the view selection stage, rather than presenting these as simple empty environments, we provided an early vision of how the images could be brought to life.
By utilizing a hybrid workflow of 3D and conceptual sketches, we gave everyone a clear sense of the final atmosphere and what to expect in the next stage of production. This method proved invaluable to all parties involved, streamlining the process and ensuring our creative vision was aligned from the very start.
Whatever the project, the 3D model is the foundation. We take the 3D data directly from architects and designers and bring it to life. This model data is vital for everyone from start to finish—it’s how we set the views, handle comments to ensure accuracy, and produce the final images. Once the model is established, it allows for multiple views and design variations.
Behind the Scenes
Going Live
We’re proud to see our imagery helping to bring the new Fairbanks website to life. It’s always rewarding to see a project evolve from the first sketch to final completion, seeing the work serve the exact purpose it was designed for.